Donna’s next adventure began when she moved to Los Angeles and started working in the casting department for a successful NBC television show. She worked her way up the ranks to casting associate. As a hobby, after long casting days, Donna began making jewelry to relax. When she got such a great response from friends and co-workers for her designs, her passion and creativity grew stronger which launched her next career as a jewelry designer. She started a company with her first line of jewelry, Hailey Rings, a line of illusion toe rings and anklets.

Her newest creation is a one-of-a-kind magnetic necklace line called “Magnetix”. “Magnetix” necklaces were the outcome of a fashion emergency. When packing for a European honeymoon, her husband insisted she pack light, putting a serious damper on her vision of looking stylish in Italy. She had originally planned to take enough jewelry to create a unique look for each day of their 17-day trip. Determined to find a way, Asch tried to utilize the same piece of jewelry while spicing it up a bit to give her outfits a different appearance. Then it hit her, how great it would be to have one necklace and a variety of pendants to change one’s look to coordinate with each outfit and still pack light. So when she returned, she went to work and developed “Magnetix!”

Donna Asch designs have been seen on television shows “The O.C.” “Charmed”, “Dawson’s Creek,” and “Providence”. Keep an eye out for her latest creations.